Dostana

Pet-Friendly South Asian Music Festival

Petco is a leading pet specialty retailer offering a wide range of pet products, services, and experiences to enhance the lives of pets and their owners. This is a concept music festival branding project hosted by Petco to draw awareness to the stray animal population that is present in India. The music festival genre was South Asian music, specifically Punjabi pop music. The final deliverables included a website header, a post-purchase email design, PR boxes, and social media advertisements.

Tools Used: Adobe Illustrator, Adobe Firefly, Adobe Photoshop, Adobe XD

This work is not affiliated with Petco or any of the artists mentioned and was created solely for educational purposes.