The World of Dawn FM

Music Tour Campaign

These are conceptual branding guidelines for a conceptual music tour of The Weeknd, one of the most famous musical artists of this generation to promote the latest album release of "Dawn FM". This tour requires the creation of a new brand identity and various deliverables, including a website, merchandise, and more.

Tools Used: Adobe Illustrator, Adobe Photoshop, Adobe XD

This work is not affiliated with Dawn FM, or The Weeknd was created solely for educational purposes.